Cooperation Models
Melchers’ long-standing success in China is a testament to our deep expertise, adaptability, and commitment to continuous improvement. We consistently refine our business practices to align with local market demands, ensuring that our clients receive customized solutions that drive their success. Whether you are an established brand seeking to expand your market presence or a new entrant navigating the complexities of the Chinese market, Melchers offers the expertise and local insights needed to help you succeed.
Recognizing that each brand has unique needs and goals, Melchers offers four flexible collaboration modes designed to cater to our brand partner’s various business strategies and stages.
Melchers’ flexible cooperation modes ensure that we can meet the needs of a brand looking to succeed in China. Contact us today to learn more about how we can work together to achieve your business goals and navigate the complexities of the Chinese market with confidence.
Melchers as Your Sales Partner
If your brand is looking to expand its reach in China, either through export or by growing a local subsidiary’s sales network, Melchers can act as your dedicated sales partner. In this model, Melchers serves as an extension of your brand in China, responsible for purchasing, selling, and marketing your products. We take charge of our own operations and cost structures while collaborating closely with you to ensure alignment with your global brand positioning. In this partnership, your brand provides marketing and capital expenditure support to bolster Melchers’ efforts.
Melchers as Your Service Partner
For brands that prefer to maintain control over their local sales operations but require specialized support, Melchers offers tailored services. Whether you need after-sales support, supply chain management, or corporate services, we provide the expertise you need to enhance your business operations. We can conduct brand audits, offer (interim) management solutions, or provide increased management supervision and compliance oversight. Melchers’ service partnership is structured on a monthly service fee, ensuring a flexible and efficient collaboration.
Melchers as Your Joint Venture Partner
We believe in long-term, trust-based relationships with a shared risk and return profile. In our joint venture partnership model, Melchers collaborates with you to develop market strategies that leverage both your brand’s strengths and our deep-rooted understanding of the Chinese market. As a minority shareholder, Melchers invests in accelerating your brand’s growth in China and provides the local platforms necessary for seamless expansion. This partnership combines your brand’s vision with Melchers’ local expertise, aligning with common business interests to achieve mutual success.
Bespoke Partnership
At Melchers, we recognize that every business and brand is unique. This is why we can offer customized hybrid solutions that reflect the specific size, business model, and stage of development of our brand partners. By combining elements from our various cooperation modes, we can create a bespoke partnership model that best suits your needs.
